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Ferdinando Verderi

The Prada SS26 ‘Image of an Image’ campaign concept, creative direction and film by Ferdinando Verderi.

Photographed by Oliver Hadlee Pearch, the collection is captured in still-life compositions where outside hands hold the imagery aloft. Re-photographed by artist Anne Collier, this specially-commissioned portfolio reconsiders the act of looking, rendering the imagery as both physical object and critical reflection. Featuring Prada ambassadors Hunter Schafer, Nicholas Hoult, Damson Idris, and Carey Mulligan, together with John Glacier, Levon Hawke, and Liu Wen.

Campaign Concept / Creative Direction / Film
Ferdinando Verderi

Photographer
Oliver Hadlee Pearch

Styling
Olivier Rizzo

Hair
Louis Ghewy

Makeup
Karin Westerlund

Set Design
Poppy Bartlett

Talent
Hunter Schafer, Damson Idris, Liu Wen, John Glacier, Levon Hawke, Nicholas Hoult & Carey Mulligan ⁠

Production
Partner Films

Prada SS26
Prada SS26
Prada SS26
Prada SS26

More projects for Prada

Prada ‘Multiple view’ Spring / Summer 2021
Prada Linea Rossa Spring / Summer 2021
Prada Pre-Fall 2020
Prada Holiday 2020
Prada Galleria Bag 2021
Prada Fall / Winter 2020
Prada Spring / Summer 2021
Prada Fall / Winter 2021
Prada Holiday 2021
Prada Spring / Summer 2022
Prada Stories
Prada Linea Rossa
Prada Holiday 2024
Prada Days of Summer
Prada Fall / Winter
Prada Fine Jewelry Couleur Vivante
Prada Galleria
Prada Holiday
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