Prada Holiday 2021
Prada Holiday 2021
Glen Luchford
The Prada Holiday 2021 campaign presents a cinematic dreamscape created using ground-breaking XR technology.
A Midwinter’s Night Dream utilises the Volume, a virtual effects tool originally engineered for The Mandalorian - an immersive experience composed of a curved cocoon of glowing LED screens. The Volume is - like the story - transportive, recreating environments, inventing new realities.
Director / Photographer
Glen Luchford
Creative Director
Ferdinando Verderi
Hair
Duffy
Makeup
Yadim
Talent
Julia Garner, Shira Haas, Louis Partridge, Taylor Russell
Production
Partner Films