Prada Spring / Summer 2021
Prada Spring / Summer 2021
Ferdinando Verderi
Prada’s Spring/Summer 2021 campaign explores the idea of dialogue and contemporary life being shaped by technology. With no photographer or director, creative director Ferdinando Verderi’s experimental approach saw 240 DSLR cameras firing at the same moment to capture the models.
Creative Director
Ferdinando Verderi
Stylist
Olivier Rizzo
Hair
Anthony Turner
Makeup
Pat McGrath
Talent
Adrians Smats, Alice Cooper, Dara Gueye, Dija Kallon, Evelina Grinberga, Fatou Samb, Greta Hofer, Haroon Sherzad, Isa G, Jesse Spruit, Lamine Niang, Lydia Kloos, Rolf, Ruben de Baecke, Sin Shengmo, Taira, Vira Boshkova
Production
Partner Films