Alexander McQueen Slash Bag

Merging Kubrick-esque visuals with a dystopian backdrop a la Philip K. Dick, Glen Luchford’s film for Alexander McQueen’s Slash Bag serves as an homage to classic sci-fi cinema, whilst stamping its place in modernity through startlingly vivid cinematography. Within this strikingly minimalist narrative, Luchford uses an array of visual mediums - from CGI to 3D frameworks - to expertly draw the Slash Bag into center-stage, whilst challenging his audience to contemplate their own identity in an ever more futuristic world.